Fundraising Success is Built Upon a Strong Vision
In Part 16 the discussion focused on another key element in the fundraising campaign and that was the need to “get away” for a time of reflection and relaxation.
In this section we are going to discuss how vision is the dream, which is helped along the way by passion, which is the fuel to propel a dream forward. Passion is a powerful emotion that produces boundless enthusiasm for a vision such as relocating an organization, building a new building, renovating the existing facilities or simply paying down a mortgage. Fundraising thrives upon passionate vision.
If it is true that vision is the dream then passion must be the engine that moves the dream forward. This passion must carry over into your fund raising campaign.
Passionate leaders seldom ever stop until they have obtained their goals. They do whatever is necessary to achieve them and complete their dream. Accomplishing a vision with the help of others requires that other people take ownership of the vision. Once people buy into the dream one stands a good chance of seeing it flourish.
Individuals become passionate about a particular vision when they understand it. Simply telling people about a vision won’t make them passionate for the vision. However, sharing the vision and providing a clear understanding of how the vision came to be can help individuals take ownership of the dream.
A vision needs to be specific. For example, the vision could be for a larger building, a new youth facility, a community outreach facility or program or a renovation for an existing building. A vague vision is no vision at all.
A vision tends to be bigger than what one individual can accomplish. It is for that reason that individuals who have a large vision or dream need to involve other people in all phases including the development of a large vision and execution of a fundraising plan to make the vision a reality.
Advertisers continually present a compelling vision of success based upon the usage of some particular product. In order for the vision to take hold they repeat the advertising over and over again. They know that it takes at least 3 to 10 exposures to an advertisement before the consumer begins to respond to the advertisement.
It is for that reason that a vision involving a fund-raising campaign must be shared repeatedly. When people see and understand the passionate vision they are more likely to take ownership and propel the vision forward.
Well, that’s the way I see it!
Master Financial Planning Services Inc.